Production and Audience

Who do you want to see your film?  What are you trying to achieve with it?  Where will it be seen? What will any technical limitations be when people view it?

These are all important questions to ask when you embark on a project, but the most important one to ask is:

How am I going to connect to the audience? 

All of it starts with screenwriting, not cool cameras or snazzy effects.  You need to start with a good story, and all of the other questions will fall into place.